Author Jonathan Miller explains the story of how his rescue puppy Bella became the first dog in history to be “cancelled” as companies mark Pride Month in June.
Mr Miller said he received an email from GPS-tracker company Tractive suggesting he buy a rainbow flag cover for his furry friend’s device cover.
“I rather grumpily wrote to Tractive in Austria and I said, why don’t you just concentrate on tracking dogs and cease the virtue signalling,” he told Sky News Australia host Piers Morgan.
“I got a reply that said, thank you for your email – we’ve cancelled your subscription to Tractive so you can no longer track your dog.”
Mr Miller added however, “all’s well that ends well” as the company’s CEO sent an email humbly apologising for the cancellation following media backlash.